![]() This paper evaluates a role-model intervention in which female volunteers working in STEM go into schools to talk to girls about their careers. The goal of the present study is to demonstrate how female role models influence girls’ preferences for STEM studies. Women are underrepresented in STEM (science, technology, engineering, and mathematics) careers, and this poses new challenges at the dawn of the era of digital transformation. ![]() 2Internet Interdisciplinary Institute, Universitat Oberta de Catalunya (UOC), Barcelona, Spain.1Department of Business Economics, School of Business & Economics, Universidad CEU San Pablo, Madrid, Spain.Susana González-Pérez 1, Ruth Mateos de Cabo 1* and Milagros Sáinz 2
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